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Head of Events & Trade Marketing, IBM Watson Advertising and Weather

Company: IBM Computing
Location: Syracuse
Posted on: April 9, 2021

Job Description:

IBM Head of Events & Trade Marketing, IBM Watson Advertising and Weather in Austin , Texas Introduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk. Your Role and Responsibilities Location: New York, NY or Atlanta, GA IBM Watson Advertising and Weather is leveraging IBM's expertise in advanced technology to bring artificial intelligence to advertising to usher in a new era for the media and marketing industry. We are looking for a creative and strategic leader to help us educate and enable the industry on AI's value. The Head of Events & Trade Marketing will be responsible for working with the leadership team to identify, develop and/or curate our strategic presence at industry conferences and events for both internal and external audiences. This role will also be responsible for helping shape and translate key messaging to the marketplace as well as internally. Ultimately, this person will help us strengthen our leadership position as a trusted digital media player and technology thought leader while generating an increase in industry recognition, client conversations, and new and existing business. Responsibilities Work closely with leadership team to determine strategic priorities and how we will show up at each industry/conference/tentpole experience throughout the year Ideate compelling client and partner engagement ideas (both physical & virtual) to demonstrate and deliver on strategic priorities for brand, offerings, and/or key verticals Develop and manage relationships with industry trade partners, as well as conference & event stakeholders Approach each sponsorship/conference/event with a fresh perspective, identifying opportunities for more bespoke/inviting/engaging executional ideas Strategically set calendar of events and partner with corporate communications, sales, and extended marketing team to amplify activations and messaging across paid, owned, and earned channels Identify and secure earned speaking opportunities where IBM SMEs can represent IBM Watson Advertising and Weather in the marketplace and engage with clients and partners Collaborate with internal creative services to build collateral and other assets that represent the brand Establish and manage annual budget for events and trade marketing, including dues and trade associations and industry event activations Communicate objectives, strategy and executional details to all leadership attendees of industry/conference/tentpole experiences, as well as communicating plans/recaps to overall sales organization Secure and brief potential guest speakers, managing contractual process Manage hospitality details and execute onsite as needed Manage external vendors and strategic partners Provide robust recaps post-conference/event Manage team of event marketing leaders and managers Required Technical and Professional Expertise 10+ years leadership experience with an ad agency, client or media company sales organization, where the individual was responsible for developing and executing events, presentations, sponsorships, creative and promotions, overall event management, branding efforts and team management Demonstrated success in organizational, process, project & event management, analytical and research-related skills Ability to simply and creatively convey complex solutions Knowledge of the media and marketing industry Ability to be flexible and change from physical to virtual event in current climate Highly-organized and detail-oriented team player and leader Highly creative/innovative with positive energy Ability to lead and motivate team of direct reports and influence internal and external clients Ability to interact with senior-level management, internally and externally Understanding of the creative development process Ability to travel (domestic + international) Preferred Technical and Professional Expertise

  • 12+ years leadership experience with an ad agency, client or media company sales organization, About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers. Your Life @ IBMWhat matters to you when you're looking for your next career challenge? Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities - where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust - where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible. About IBMIBM's greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries. Location StatementIBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to: *12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19. *World-class training and educational resources on our personalized, AI-driven learning platform. IBM's learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals. *Well-being programs to support mental and physical health. *Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.). *Select educational reimbursement opportunities. *Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe. *Giving and volunteer programs to benefit charitable organizations and local communities. *Discounts on retail products, services, and experiences. We consider qualified applicants with criminal histories, consistent with applicable law. Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Keywords: IBM Computing, South Bend , Head of Events & Trade Marketing, IBM Watson Advertising and Weather, Advertising , Syracuse, Indiana

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