Head of Events & Trade Marketing, IBM Watson Advertising and Weather
Company: IBM Computing
Location: Syracuse
Posted on: April 9, 2021
|
|
Job Description:
IBM Head of Events & Trade Marketing, IBM Watson Advertising and
Weather in Austin , Texas Introduction At IBM, work is more than a
job - it's a calling: To build. To design. To code. To consult. To
think along with clients and sell. To make markets. To invent. To
collaborate. Not just to do something better, but to attempt things
you've never thought possible. Are you ready to lead in this new
era of technology and solve some of the world's most challenging
problems? If so, lets talk. Your Role and Responsibilities
Location: New York, NY or Atlanta, GA IBM Watson Advertising and
Weather is leveraging IBM's expertise in advanced technology to
bring artificial intelligence to advertising to usher in a new era
for the media and marketing industry. We are looking for a creative
and strategic leader to help us educate and enable the industry on
AI's value. The Head of Events & Trade Marketing will be
responsible for working with the leadership team to identify,
develop and/or curate our strategic presence at industry
conferences and events for both internal and external audiences.
This role will also be responsible for helping shape and translate
key messaging to the marketplace as well as internally. Ultimately,
this person will help us strengthen our leadership position as a
trusted digital media player and technology thought leader while
generating an increase in industry recognition, client
conversations, and new and existing business. Responsibilities Work
closely with leadership team to determine strategic priorities and
how we will show up at each industry/conference/tentpole experience
throughout the year Ideate compelling client and partner engagement
ideas (both physical & virtual) to demonstrate and deliver on
strategic priorities for brand, offerings, and/or key verticals
Develop and manage relationships with industry trade partners, as
well as conference & event stakeholders Approach each
sponsorship/conference/event with a fresh perspective, identifying
opportunities for more bespoke/inviting/engaging executional ideas
Strategically set calendar of events and partner with corporate
communications, sales, and extended marketing team to amplify
activations and messaging across paid, owned, and earned channels
Identify and secure earned speaking opportunities where IBM SMEs
can represent IBM Watson Advertising and Weather in the marketplace
and engage with clients and partners Collaborate with internal
creative services to build collateral and other assets that
represent the brand Establish and manage annual budget for events
and trade marketing, including dues and trade associations and
industry event activations Communicate objectives, strategy and
executional details to all leadership attendees of
industry/conference/tentpole experiences, as well as communicating
plans/recaps to overall sales organization Secure and brief
potential guest speakers, managing contractual process Manage
hospitality details and execute onsite as needed Manage external
vendors and strategic partners Provide robust recaps
post-conference/event Manage team of event marketing leaders and
managers Required Technical and Professional Expertise 10+ years
leadership experience with an ad agency, client or media company
sales organization, where the individual was responsible for
developing and executing events, presentations, sponsorships,
creative and promotions, overall event management, branding efforts
and team management Demonstrated success in organizational,
process, project & event management, analytical and
research-related skills Ability to simply and creatively convey
complex solutions Knowledge of the media and marketing industry
Ability to be flexible and change from physical to virtual event in
current climate Highly-organized and detail-oriented team player
and leader Highly creative/innovative with positive energy Ability
to lead and motivate team of direct reports and influence internal
and external clients Ability to interact with senior-level
management, internally and externally Understanding of the creative
development process Ability to travel (domestic + international)
Preferred Technical and Professional Expertise
Keywords: IBM Computing, South Bend , Head of Events & Trade Marketing, IBM Watson Advertising and Weather, Advertising , Syracuse, Indiana
Click
here to apply!
|
Didn't find what you're looking for? Search again!
Other Advertising JobsCommunications and Social Media Lead Description: Avant is revolutionizing the world of lending by lowering the costs and barriers of borrowing for everyday people. At our core, we are a technology company that builds advanced platforms and uses custom (more...) Company: Avant Location: Chicago Posted on: 04/15/2021 Social Media Manager - Roady Description: The Company br br Inspired to reimagine the way friends get together, Roady is a network positioned to become the most convenient and personalized social calendar in the market. With our customer-centric (more...) Company: 1871 Location: Chicago Posted on: 04/15/2021 Sr. Analyst, Media Analytics Description: Instacart is committed to fostering a diverse work environment and proud Company: Instacart Location: Chicago Posted on: 04/15/2021 Tax Services Senior - Global Compliance & Reporting Description: Tax Services Senior - Global Compliance Reporting Thanks for your interest in the Tax Services Senior - Global Compliance Company: Ernst & Young Location: Chicago Posted on: 04/15/2021 Licensed Medicare Insurance Agent - Free Marketing via Internet, TV, and Direct Mail Description: Considered the gold rush of insurance, Assurance, a Prudential company, is actively looking for independent health insurance agents WITH AHIP certification Residential Insurance License required to (more...) Company: ASSURANCE Independent Agents Location: Glenwood Posted on: 04/15/2021 Senior Programmatic Media Strategist Description: We are all currently working from our homes to protect the health, safety, and comfort of our team members. With offices in Cedar Falls, Des Moines, and Elmhurst IL , this position can be based out of (more...) Company: Spinutech Location: Chicago Posted on: 04/15/2021 Marketing Internship Summer 2021 Description: Description CME Group is the world's leading and most diverse derivatives marketplace. But who we are goes deeper than that. Here, you can impact markets worldwide. Transform industries. And build a career (more...) Company: eFinancial Careers Location: Chicago Posted on: 04/15/2021 Senior Proposal and Investment Writer Description: Founded in 1966, Heitman LLC is a global real estate investment management firm with over 36 billion in assets under management. Heitman's real estate investment strategies include direct investments (more...) Company: Heitman Location: Chicago Posted on: 04/15/2021 Manager, Communication (Writer/Editor Description: DescriptionWork. Serve. Thrive.Imagine a place where your talent can make a meaningful difference in peoples' lives. Working at Feeding America is a uniquely rewarding experience in which our employees (more...) Company: Feeding America Location: Chicago Posted on: 04/15/2021 Immediate Hire - Marketing and Sales Associate Description: This Role is not Remote At CoBranding we believe that the most valuable asset to the company is client satisfaction and working with the most talented people Chicago has to offer. Our personalized approach (more...) Company: Entry Level Staffing Location: Chicago Posted on: 04/15/2021 |