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Marketing Specialist

Company: Steel Warehouse
Location: South Bend
Posted on: January 15, 2022

Job Description:

Lerman Enterprises is seeking a Marketing Specialist. This position will help develop, execute, and monitor marketing programs across a variety of online and offline channels. This person will be a devoted champion of brand uniformity, creative thinker, eager learner, and disciplined project manager.

Responsibilities:
Develop, implement, and track marketing programs such as print, email, social media, or digital campaigns, and events
Collaborate with other internal teams (e.g. executives, new product development and sales) to develop and monitor strategic marketing initiatives
Immerse in businesses' operations and sales to deliver on brand language and visuals
Analyze and report on the performance and efficiency of campaigns
Conduct market research and analyze trends to identify new marketing opportunities
Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
Write, proofread, and edit creative and technical content across different mediums
Work with external agencies and vendors to execute marketing programs

Requirements:

Bachelor's degree in business administration, marketing, communications, or a related field.
2-5 years of experience in marketing
Experience in manufacturing B2B marketing or sales preferred
Strong knowledge of various marketing and analytics tools such as Google Analytics, CRM systems and content management systems
Excellent analytical and reporting skills
Strong written and verbal communication skills
Skilled in writing and editing content with an attention to detail

Keywords: Steel Warehouse, South Bend , Marketing Specialist, Advertising , South Bend, Indiana

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