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Digital Marketing Content Performance Analyst

Company: Whirlpool Corporation
Location: Benton Harbor
Posted on: May 15, 2022

Job Description:

Requisition ID: 51758
Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2021, the company reported approximately $22 billion in annual sales, 69,000 employees and 54 manufacturing and technology research centers.Whirlpool Corporation is consistently recognized by FORTUNE as one of the World's Most Admired Companies. Our values are the driving force behind everything we do. Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence. Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.This role in summary
Working within a new Digital Experience organization on delivering agile experimentation, testing, and optimization of content, this role focuses on data driven Digital Content unlocks and optimizations, across KitchenAid.com, Whirlpool.com, Maytag.com, and InsidePass.comamong others.
This position is based in Benton Harbor, MI, with Flexible Work Time or Remote Work arrangements for highly qualified candidates.Your responsibilities will include

  • Regularly monitor content performance and generate performance reports for management
  • Responsible for identifying areas of improvement in content curation and recommending appropriate strategies to execute the changes
  • Storytelling and creative abilities to deliver compelling, innovative content
  • Responsible for the development and implementation of performance metrics to measure improvements in content efficacy
  • Responsible for the analysis of content problems to identify the root causes and recommend corrective actions
  • Identify best practices for video and evolve our video content as necessary
  • Responsible for recommending the best content - optimization on the website
  • Understand trends, potential demand, and competition. Make recommendations to develop and introduce new opportunities that increase sales
  • Ability to navigate through the ambiguity of data and provide recommendations to support the development of long and short-term content strategies
  • Ability to work independently and with teams to develop solutions to complex problems
  • Ability to use analytical tools such as Adobe Analytics to generate accurate reportingMinimum requirements
    • Bachelor's degree
    • 3 + years of digital communication or digital marketing experience working on a digital focused team
    • 2 + years of digital design and user experience in a changing digital landscape
    • 2+ years of experience in content performance optimization
    • 2+ years of of experience working within data analyticsPreferred skills and experiences
      • Experience in eCommerce
      • Strong project management skills
      • Understanding of web analytics methodologies, terminology, and metrics
      • Strong knowledge of GSuite, Adobe Analytics
      • Excellent written and verbal communication skillsRSRWHConnect with us and learn more about Whirlpool Corporation
        See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
        At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

Keywords: Whirlpool Corporation, South Bend , Digital Marketing Content Performance Analyst, Advertising , Benton Harbor, Indiana

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