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Marketing Outreach Coordinator

Company: Pace of Southwest Michigan
Location: Saint Joseph
Posted on: September 21, 2022

Job Description:

Description:
PACE of Southwest MichiganMarketing and Community Outreach Coordinator Status: ExemptType of Position: Full TimeSalary Range: TBDReports To: Directory of IDT and Center OperationsJob Summary- Responsible for assisting in educating the healthcare community and public regarding the full spectrum of PACE of Southwest Michigan services Community Outreach Responsibilities:-- Responsible for assisting the intake team in meeting budgeted goals for enrollment-- Acts as a representative of PACE of Southwest Michigan to the community through direct involvement, presentations, vendor fairs and other activities-- Identifies key personnel at existing and potential referral sources and making ongoing contact to build effective relationships-- Responsible for developing and sustaining referral relationships and will determine the most effective and efficient way for interfacing with each referral source-- Maintains schedule of regular on-site meetings with referral sources-- Maintains knowledge of entirety of PACE of Southwest Michigan's offerings, programs and services and is able to educate referral sources, accordingly, based on specific needs-- Serves as referral source advocate by identifying needs and facilitates problem resolution-- Responds quickly to potential leads and flexes schedule as appropriate-- Develops an annual marketing plan to include all elements of advertising and outreach-- Maintains files and keeps database of referral sources' staff names, preferences, and marketing history, as well as daily marketing activity and contacts.-- Compiles monthly outcome data and reports findings to leadership team-- Educates referral sources on PACE of Southwest Michigan capabilities, quality outcomes, comparisons to competitors, benefits, and services-- Cooperates with and supports PACE of Southwest Michigan intake and community outreach plan-- Assists with intake calls and schedules IC Visits to ensure prompt response to inquiries as requested-- Assists with onboarding responsibilities with Intake CoordinatorsMarketing Responsibilities:-- Creates biannual newsletters to showcase PACE to our participants and community-- Manages and creates PACE website design and content-- Manages Facebook posts and advertising-- Creates or manages creation of print and digital advertising and direct mail-- Maintains inventory of PACE marketing collateral and giveawaysGeneral Responsibilities:-- Completes annual education sessions to inform our contracted partners about PACE services-- Abides by all established PACE of Southwest Michigan policies, rules, and regulations-- All other duties as assigned Skills and Knowledge-- Advanced communication skills and knowledge of community outreach/marketing practices-- Excellent analytical skills to plan marketing and community relation strategies for the organization-- Excellent interpersonal skills necessary to represent the organization to the community and media-- Discretion to establish priorities and handle situations that could have a significant adverse impact on the organization's public relations efforts-- Working knowledge of Universal Precautions-- Typing skills with computer background necessary to effectively utilize computer software-- Excellent organizational skills and effective verbal and written communication skills-- Willingness to accept additional responsibility -- Ability to work effective and in a collegial manner with all members of the Interdisciplinary Team-- Ability to work sensitively and effectively with individuals of diverse ethnic and cultural backgrounds -- Excellent interpersonal skillsPhysical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to sit and use hands and fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand and walk. The employee must be able to travel in all kinds of weather.While performing the duties of this job, the employee is required to frequently move up to 50 pounds and perform physical demands expected while providing medical care for an elderly population. Specific vision abilities required by this job include close vision, distance vision and the ability to focus.Every effort has been made to identify the essential functions of this position. However, this in no way states or implies that these are the only duties you will be required to perform. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or is an essential function of the position. PM20

Requirements:
Education: Associates Degree in Marketing, Sales, Community Outreach, or related field required; Bachelor's Degree preferred Experience: At least two (2) years' experience in marketing or community outreach; Experience in health or community services preferred; Website management and CRM software experience preferredNumber/Type of Employees Supervised: None Licensure, Registry, or Certification Required: Valid MI Driver's License and Insurance Special Training: Only acts within scope of practice. Meet a standardized set of orientation and/or individual competencies for the specific position description established by PACE of Southwest Michigan and approved by CMS before working independently. Immunizations: Be medically cleared for communicable diseases and have all immunizations up to date before engaging in direct participant contact. Specific Requirements and Considerations: May be subject to exposure and handling of infectious waste, diseases, conditions, or hazardous chemicals, etc., including potential exposure to TB, AIDS, and/or Hepatitis B. Ages of Patients Rendered Care: Adult, GeriatricPI192059036

Keywords: Pace of Southwest Michigan, South Bend , Marketing Outreach Coordinator, Advertising , Saint Joseph, Indiana

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