Business Development Manager

Company: Polygon Company
Location: Walkerton
Posted on: February 22, 2021

Job Description:

• 
  
• Manage lead generation funnel & ensure efficiency in generating, qualifying, and distributing leads.
  
• Work in unison with sales department to direct marketing and lead generation efforts.
  
• Conduct "cold" prospecting outreach via phone, e-mail, and social media.
  
• Collaborate with sales, engineering, and operations departments to proactively identify and pursue new target markets.
  
• Manage projects and recurring activities driven by third-party marketing vendors to support a wholistic marketing & lead generation effort.
  
• Implement and manage content calendar, e-mail marketing campaigns, and all advertising efforts.
  
• Responsible for all content creation and distribution to maximize SEO.
  
• Facilitate customer webinars to generate new customer and product opportunities.
  
• Lead domestic and international trade show strategy and be responsible for all show exhibits, schedules, and logistics.
  
• Generate qualified leads through online search tools and distribute leads to regional sales managers.
  
• Report on all lead generation and marketing KPI's
  
• Manage brand internally and externally through online and in-person initiatives.
  
  -
  • 
    
  • Bachelor's degree required.
    
  • Minimum 3 to 5 yrs. experience in Sales or Marketing for a manufacturing company.
    
  • Experience using and customizing CRM & marketing automation software.
    
  • Must be self -motivated and capable of driving results without constant oversight.
    PI129928907

Keywords: Polygon Company, South Bend , Business Development Manager, Executive , Walkerton, Indiana