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Business Development Manager

Company: Polygon Company
Location: Walkerton
Posted on: February 22, 2021

Job Description:

  • Manage lead generation funnel & ensure efficiency in generating, qualifying, and distributing leads.
  • Work in unison with sales department to direct marketing and lead generation efforts.
  • Conduct "cold" prospecting outreach via phone, e-mail, and social media.
  • Collaborate with sales, engineering, and operations departments to proactively identify and pursue new target markets.
  • Manage projects and recurring activities driven by third-party marketing vendors to support a wholistic marketing & lead generation effort.
  • Implement and manage content calendar, e-mail marketing campaigns, and all advertising efforts.
  • Responsible for all content creation and distribution to maximize SEO.
  • Facilitate customer webinars to generate new customer and product opportunities.
  • Lead domestic and international trade show strategy and be responsible for all show exhibits, schedules, and logistics.
  • Generate qualified leads through online search tools and distribute leads to regional sales managers.
  • Report on all lead generation and marketing KPI's
  • Manage brand internally and externally through online and in-person initiatives.


    • Bachelor's degree required.
    • Minimum 3 to 5 yrs. experience in Sales or Marketing for a manufacturing company.
    • Experience using and customizing CRM & marketing automation software.
    • Must be self -motivated and capable of driving results without constant oversight.

Keywords: Polygon Company, South Bend , Business Development Manager, Executive , Walkerton, Indiana

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