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Digital Brand Manager, Maytag Brand

Company: Whirlpool Corporation
Location: Benton Harbor
Posted on: November 22, 2021

Job Description:

Requisition ID: 47778Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2020, the company reported approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers.Whirlpool Corporation is consistently recognized by FORTUNE as one of the World's Most Admired Companies. Our values are the driving force behind everything we do. Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence. Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.Digital Brand Manager, Maytag BrandThis role in summaryAs a member of the Maytag brand team, you will join a tribe of passionate consumer champions and be charged with developing the ideal digital experience for the brand through the most modern marketing technology available. Our team creates major appliance marketing strategies that drive dynamic, engaging experiences for consumers, online and off, to build our brand and our business. You will be responsible for leading highly visible digital work for the brand such as evolution of our .com, mobile and app experiences, a variety of digital content to support brand campaigns, ongoing evolution of our robust organic content program, and development of key digital assets for product launches and promotions. You will be an advocate for the brand and work closely with our eCommerce teams to deliver a brand-right experience. With a relentless focus on consumer needs, this exciting career opportunity offers a cutting-edge experience with one of the most iconic brands in the world.Currently, we are seeking qualified candidates for a Digital Brand Manager to join the Maytag Brand team based at our Riverview Campus in Benton Harbor, MI.The Maytag brand team works cross-functionally across multiple key stakeholders to drive a consistent and seamless experience at all touchpoints throughout the consumer decision journey. The Digital Brand Manager collaborates and partners with other brand functions such as the Communications Team on campaign and consumer experience and the New Product Team, across both kitchen and laundry, for product launch support. This role also works closely with external partners to execute initiatives and additional internal teams within eCommerce, Global Information Systems and our Consumer Experience Organization.We are seeking a consumer-first, data-led, and results driven brand leader with previous digital marketing experience. In this critical role you will lead all digital marketing strategies for Maytag brand and manage a multi-million dollar budget to deliver the digital program.Your responsibilities will include

  • Champion the Maytag Consumer as you create digital experiences that drive meaningful business results.
  • Deliver high level, strategic thinking to maintain focus on our long term brand strategy while creating and executing highly impactful product launches.
  • Define and influence a compelling vision for the digital future of Maytag brand.
  • Develop brand strategies based on strong consumer, customer, and market landscape insights.
  • Rally cross-functional teams to deliver on brand digital consumer experiences
  • Collaborate to develop digital product marketing plans including market research, positioning, value proposition, and messaging that resonate with our target consumers.
  • Utilize robust analytical skills and an eye for our target segment to gather and analyze data from a variety of sources, evaluating the performance of digital programs and campaigns to make recommendations and decisions on digital marketing plans and investment.
  • Drive search engine optimization (SEO), Maytagl.com desktop, mobile and app development, execution and optimization, CRM communication and loyalty strategy for the brand rooted in brand strategy and consumer insights.
  • Own the Maytag content marketing strategy to enhance website experience, grow organic traffic with qualified visitors and amplify content across additional owned channels. Plan, create, release, and manage a variety of engaging new digital content including written, visual, and beyond.
  • Lead the management for website platform optimizations and enhancements to ensure optimal user experience and consumer website satisfaction.
  • Expertise As the brand's digital subject matter expert, keep up to date on digital market trends and technologies, consumer needs, partner opportunities and innovations affecting our industry.
  • Engage regularly and work closely with other brand team members, eCommerce, and cross-functional partners both internally and externally to align our digital marketing activities. Must be able to influence and drive change across the broader organization.
  • Inspire work through others by developing stimulating briefs, initiating strategic feedback, and professionally demonstrating partnership when it comes to agency management. Must have experience with agency management and brief writing.
  • Capable of operating on both strategic and tactical levels.
  • Manage of annual Budget and agencies Scopes of Work (SOW) for all Digital projects
  • Manage multiple projects simultaneously with a high degree of independence.
  • Mentor and lead direct report(s) while providing guidance and coaching for their day to day work and development.
  • Position may require up to 20% travel (generally day trips for agency meetings and/or consumer research) in the future.Minimum Requirements
    • Bachelor's degree
    • 5+ years experience in marketing, brand management or agency
    • 3+ years of digital marketing experience
    • Experience with agency management, inclusive of briefing, reviewing and evaluating creative, defining Scope of Work (SOW)
    • Experience leading a team (directly or indirectly)
    • Experience managing a digital ecosystem (.com, OCM, email, SEO/SEM, apps etc.)Preferred skills and experiences
      • Bachelor's degree in Marketing or Business
      • Master's Degree
      • Knowledge of technologies and applications inclusive but not limited to web, mobile, adaptive web.
      • Experience developing and executing strategies for the consumer, the customer and the company.
      • Experience leading cross-functional teams
      • Experience in analytics capability and project management
      • Experience managing and developing a variety of digital first, content
      • Experience with Adobe Analytics and other digital analytics tools
      • Experience with Adobe Experience Manager
      • Experience with digital design and development processes
      • Experience with Social Media platforms, content management, analytics, optimization
      • Familiarity with media driving traffic to site
      • Strong leadership & communication skills, both written and verbal plus the ability to perceive and present information both analytically and creatively
      • Excellent critical thinking, sound judgment and effective decision-making ability.
      • Proven success working in a fast paced, complex matrixed environment
      • Strong strategic and analytical mindset
      • Strong interest in building a fun, motivating, and enjoyable team culture.
      • Strong business acumen with the ability to use insights to drive action
      • Strong interpersonal and communication skills: highly collaborative with ability to build solid working partnerships across functional groups.RSRWHConnect with us and learn more about Whirlpool CorporationSee what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

Keywords: Whirlpool Corporation, South Bend , Digital Brand Manager, Maytag Brand, Executive , Benton Harbor, Indiana

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