Marketing Programs Manager (Architectural Products) - Holland, MI (hybrid)
Company: Haworth, Inc.
Location: Grand Rapids
Posted on: May 1, 2024
Job Description:
Company Overview When you feel connected to your work, you feel
more engaged. At Haworth, you can pursue a career that offers you
ample opportunity to build your portfolio and expand your skillset
in an exciting and inclusive environment. Join a company that
values innovation, inspiration, and you! HAWORTH is a global leader
in office furniture and architectural interiors. As a valued member
of our team, you can make your mark on the world and reach your
full potential within a culture of connectivity. Why Haworth? Find
out here ! Here at Haworth, our members enjoy benefits from their
first day of employment including:
- 4 weeks paid time off and an option to purchase an additional
week
- Priority Health Insurance
- Newly renovated on-site gym open 24 hours
- 401k Benefit - If you contribute 6% of your annual salary,
Haworth will contribute up to 7%
- Annual bonus programs
- Company provided Short Term Disability, Long Term Disability &
Life Insurance
- Tuition Reimbursement program
- 8 hours of paid volunteer time off
- Zero waste to landfill company which provides personal on-site
recycling drop-off
Job Overview We are currently looking for a Marketing Programs
Manager of Architectural Products to join our team in Holland, MI.
As a Marketing Programs Manager, you will: Ensure existing and new
Marketing programs meet or exceed defined corporate objectives. For
new programs, assures successful conceptual development and
recommendation, justification, project coordination, introduction,
and integration into marketplace, field sales, and dealerships. For
existing programs, contributes to continuous review and analysis in
support of defined program goals and objectives. Integrates new and
existing programs into field sales force and new markets
(geographic, vertical, product, or specialty). Seeks to maximize
program effectiveness and efficiency through proactive program
management. Some of the responsibilities include (but not limited
to):
- Identifies, analyzes, and prioritizes market and customer needs
for new programs and communications to increase quality of sales
support tools for greater profitability.
- Translates strategic direction and market needs into new
program strategy to drive clarity and speed of adoption.
- Defines new program tactics, including key program goals,
elements, forecasts, price position, technical requirements,
administrative processes (Haworth and dealer), communication plans,
and sales support strategies to improve sales.
- Translates market needs and combines with corporate and product
marketing needs to develop communications strategies and detailed
plans for more effective launch programs.
- Determines proper market introduction schedules, with ultimate
goal of having right communications at right time in market to
maximize market share and profitability.
- Defines short- and long-term marketing plans, in conjunction
with all functional departments. Coordinates resources in planning
and developing marketing and communications from product launch
through successful achievement of sales and profitability
targets.
- Manages major budgets, with high degree of discipline in
approving, monitoring, and reporting processes for cost containment
and greater profitability.
- Maintains appropriate field sales, dealer, design, and customer
relationships to remain continually abreast of product needs and
trends.
- Supports ongoing management and development of existing
programs, including goal setting, attribute modification,
forecasts, pricing, technical evolution, and administrative
processes (Haworth and dealer) to meet defined performance
objectives.
- Coordinates and leads cross-functional and cross-sector team
activities to ensure timely execution of all program elements.
Do you have these required qualifications?
- Bachelor's degree in Business Administration or Marketing or
equivalent
- Seven years demonstrated successful corporate marketing staff
experience, with broad knowledge of marketing, sales, product or
program planning, project management, finance, engineering,
technology based tools.
- Ability to work in Holland, MI without relocation
assistance.
- Ability to travel up to 20% of the time.
Do you have these preferred qualifications?
- Master's degree in Business Administration (MBA) preferred
- Field sales and field sales management experience helpful.
Ideally, you have also demonstrated the following:
- Excellent communication, including written, verbal and
presentation skills.
- Ability to successfully lead and manage multiple complex
projects using effective project management and multi-tasking
skills.
- Must be collaborative/decisive decision maker.
- Strong strategic and analytical thinking and financial and
business planning skills.
- Ability to coach, mentor, and develop people; build teams;
deliver results; and facilitate change.
- Ability to develop and encourage members' growth through
setting and measuring goals and performance and reward and
recognize members who display positive behaviors, obtain results,
and meet commitments through personal accountability, using
appropriate skills and knowledge.
- PC and keyboard/mouse skills required; working knowledge of
word processing, spreadsheet, and presentation software.
- Travels overnight away from corporate offices, including
internationally, up to 25% of time.
Haworth Values At Haworth, we have a strong set of values that
guide our business and help us align with our customers. We listen
to our Customers. We rely on our Members. We honor Integrity. We
embrace Continuous Learning. We lead with Design. We create Value.
We work to make the World better. Join the Haworth family. Apply
for this job, or learn more about the many possibilities at
Haworth, at .
Keywords: Haworth, Inc., South Bend , Marketing Programs Manager (Architectural Products) - Holland, MI (hybrid), Executive , Grand Rapids, Indiana
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