Digital Media Buyer/ Planner

Location: Chicago
Posted on: April 23, 2024

Job Description:

Adecco is currently assisting a local client in their search for an experienced Digital Media Buyer/ Planner located in Chicago, IL. This position is a long-term temporary to hire job opportunity.

About the role:

The Digital Planner/Buyer will be responsible for working with clients, agencies, sites/publishers and internal departments to plan,

Buy and traffic all digital media with a strong emphasis on B2B, local and national sites. Must have both search and display

Advertising experience Individual has the ability to ingest research and data, boil it down to relevant insights, plan the media and

Then clearly and succinctly communicate the plan to individuals internally and externally. Utilize experience and expertise to oversee

The execution of campaigns from beginning to end. Has the opportunity to help shape the growth of the agency¿s interactive media offerings/capabilities and educate the team.

Major Responsibilities:

-Participates in development and management of effective integrated media plans and buys under the supervision of the

Media Director

-Develops objectives, strategies, plans and presentations

-Creates and manages media partner RFP process

-Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation

-Executes all digital plans in DoubleClick

-Ensures account and creative team is apprised of changes to the placements by producing the Creative and Specs Worksheet

-Develops and executes paid search campaign recommendations and optimizations in Google Adwords

-Stays apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets

-Investigates and utilizes information from syndicated research sources

-Develops and fosters strong relationships with media partners

-Evaluates media opportunities and presents media plans and/or POV¿s clearly in writing and orally

-Analyzes web metrics, provides campaign effectiveness reports to clients, and recommends optimizations when

appropriate to improve media performance

-Handles all digital media billing using monthly tracking reports and invoice reconciliation in SBMS/Strata.

-Performs other duties and projects as assigned

Knowledge & Skills:

-Excellent understanding of online media planning, implementation and optimizations

-Is passionate and articulate and can craft a compelling case/recommendation and present it to a client

-Understands how digital fits in the overall client marketing/media strategy

-Strong analytical skills and ability to relate results to client business objectives, providing a basis for measurement of the

digital activities

-Proficient in using standard online media research and planning tools (e.g., Nielsen NetRatings, DoubleClick,etc)

-Exceptional organizational and communication skills to work closely with and build relationships with account, creative,

PR/SMM teams. Works well in a team structure.

-Ability to work with modest media budgets

-Passion for the digital space from gaming, mobile, social networking niche and B2B sites, online video, and everything in

between

Keywords: , South Bend , Digital Media Buyer/ Planner, Sales , Chicago, Indiana